1. We define and align your social purpose with your corporate strategy and brand
Most organisations have a myriad of social purpose or CSR activities dotted across departments, but few of them are strategically linked to the corporate or brand strategy. We typically work with CEOs, senior marketing directors and CSR leads to define a social purpose that your customers really care about – a genuine societal problem that your business and brand has credibility to help solve. We are passionate about courageous and inspiring visions of social change becoming a reality.
2. We embed your social purpose internally to attract the best talent and build happier, more motivated teams
In 2019 your employer brand has never been more important and employees are more demanding than ever of their bosses. Working with chief people officers, HR teams and department leads, we help you utilise the power of your social purpose internally – embedding social purpose principles across the business to build more resilient, motivated and productive teams.
3. We help you measure the positive impact you are having on your business and society
Investing in a social purpose needs to be a board-level decision that demonstrates a return on investment in the short, medium and long term. We work with experts in the Global Reporting Initiative (GRI) - the global standards for measurement of social purpose activities - to ensure you have the right frameworks in place from the start.